Unlock the mystery behind how companies get their products and services to the first page of Google and other search results. Understand and execute the twelve steps necessary for you to make it happen for your business. What is the importance of PageRank, how does it tie to keywords, why do inbound links matter, and when will I arrive in the Google Golden Triangle? This book shows you how to measure exactly where you are today, how to begin your journey to the top, how to measure your progress along the way and how to estimate when you will arrive. See how so many companies just haven't noticed this seismic shift in how quality sales leads are generated today, and learn how you can steal the market from your competitors before they wake up.

Completely useless book (1.0)

Somehow I managed to miss that this was the "Executive" version. Completely useless for anyone who has spent a moment on the internet. No new information or any how-to's - just basic, big picture ideas on how SEM should work.

Waste of Time (1.0)

I do not understand why other people rated this so high. I learned nothing from this book and I consider myself an average SEO/Web designer. I am sure that people can learn something if they have never been to a website like SEOmoz or SEOChat. For me this book was a complete waste of my money and time. Do not buy if you already know something about web design and SEO.

Just what I needed! (4.0)

For a recent consulting assignment I needed a quick primer on SEO - which was delivered fast and effectively in this easy to read and understand book. I highly reccomend it to anyone who needs to understand how to maximize the contribution of their website for their business.

A must-read if you're responsible for a web site (5.0)

If you are responsible for a web site that is meant to impact business results, or if you sit in meetings and everyone around you seems to be speaking in code about SEOs and page ranks, then this little book is for you. It is filled with the specifics of where to find out what you ought to know about your site, followed by clear explanations of how to improve your standings--and ultimately, drive your business forward.

Best of all--it is a VERY fast read (even with all the dog-ears and highlights)!

Short read - but important topics covered (5.0)

As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.