René Lacoste great tennis champion, one of the largest, ranked world number one, was winner of the Davis Cup with his friends "Musketeers" but Roland Garros, Wimbledon and Forest Hills. This man attentive, bright, curious, understanding has its time and ahead of its intuitions a way of life. This man attentive, bright, curious, understanding has its time and ahead of its intuitions a way of life. This book recounts the saga of a man who became a myth and whose values have permeated the global brand which he is the creator. This book recounts the saga of a man who became a myth and whose values have permeated the global brand which he is the creator. It sells the world's two products with the logo of the crocodile every second! It sells the world's two products with the logo of the crocodile every second!